How to Successfully Keep Expanding Your Brand

I mean you guys it’s RACHAEL RAY! Do I really need to write an intro? Well, I will, because a lot of people may not realize just how much she has done and continues to do underneath the RR umbrella – all of which add up to an estimated net worth in the ballpark of $75 million. She’s a New York Times bestselling author of not just a few books – twenty-seven books. Yes, you read that correctly. She is also a magazine publisher, reaching over 53 million people per month through the printed editions and rachaelraymag.com. She has multiple patents and inventions, most popularly the Moppine and the oval pasta pot, not to mention over 300 SKUs of cookware on the market (through her partnership with the Meyer Corporation.) That’s just for humans, though. She also has 40 SKUs of premium dog and cat food. She even has a food & music festival as a part of South by Southwest. Plus multiple charities. Whew! 

Now, the beloved television personality – sometimes working as many as 5 shows at a time – is expanding very successful newest venture, the Rachael Ray Home Collection. The line of furnishings for every room in the house launched last fall and is now expanding into six different lines. Surely after reading this you’re wondering what I did – what is her secret? I sat down with her recently in the Rachael Ray studio in New York City to find out, and you will love her answers!

For more information on Rachael, you can visit RachaelRay.com.

In this episode, you’ll learn:

  • What inspired Rachael’s new furniture line (2:30)
  • How Rachael stays on top of her game (7:03)
  • Rachael’s opinion on entrepreneurship and happiness (13:30)
  • Tips for moving up in the restaurant industry (17:08)
  • The key to getting and staying on television (18:50)

If you enjoyed this, be sure and let Rachael know on twitter! 


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Rachael Ray

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