How to Successfully Keep Expanding Your Brand

I mean you guys it’s RACHAEL RAY! Do I really need to write an intro? Well, I will, because a lot of people may not realize just how much she has done and continues to do underneath the RR umbrella – all of which add up to an estimated net worth in the ballpark of $75 million. She’s a New York Times bestselling author of not just a few books – twenty-seven books. Yes, you read that correctly. She is also a magazine publisher, reaching over 53 million people per month through the printed editions and rachaelraymag.com. She has multiple patents and inventions, most popularly the Moppine and the oval pasta pot, not to mention over 300 SKUs of cookware on the market (through her partnership with the Meyer Corporation.) That’s just for humans, though. She also has 40 SKUs of premium dog and cat food. She even has a food & music festival as a part of South by Southwest. Plus multiple charities. Whew! 

Now, the beloved television personality – sometimes working as many as 5 shows at a time – is expanding very successful newest venture, the Rachael Ray Home Collection. The line of furnishings for every room in the house launched last fall and is now expanding into six different lines. Surely after reading this you’re wondering what I did – what is her secret? I sat down with her recently in the Rachael Ray studio in New York City to find out, and you will love her answers!

For more information on Rachael, you can visit RachaelRay.com.

In this episode, you’ll learn:

  • What inspired Rachael’s new furniture line (2:30)
  • How Rachael stays on top of her game (7:03)
  • Rachael’s opinion on entrepreneurship and happiness (13:30)
  • Tips for moving up in the restaurant industry (17:08)
  • The key to getting and staying on television (18:50)

MORE WITH RACHAEL

Go much deeper into these concepts, get our monthly Pursuit Magazine! The upcoming issue (April 2017) will go behind the scenes of this interview, including links to people and sites Rachael mentioned, additional resources, the full transcript, and more! Magazine issues are free, but each edition is only offered for a limited time (because I want you guys to actually download and read it!) so sign up today: Become an Insider


If you enjoyed this, be sure and let Rachael know on twitter! 


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Rachael Ray

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